Art Direction for Cash Wheel Live
About Cash Wheel Live: A live gameshow produced by the Massachusetts State Lottery, where contestants are picked at random for a chance to win up to $500
Project Goals: Art direction and final assets for the broadcast and promotion of the 6 events all over the state of Massachusetts
Time Frame: June 2022 for concept and creation, July - August 2022 live
Deliverables: Art direction of Cash Wheel Live logo and branding, within the Lottery’s branding standards, intro animation sequence, animations used throughout the broadcast, digital assets for promotion on social media and customer facing displays, art for posters, set design, and printed collateral used in the show.
Cash Wheel Live is the darling of The Lottery. Produced, written, hosted, and recorded, all in-house by award winning drawing studio managers Keith Macri and Geoff Filleti, this show is making waves in the Bay State with its hilarious jokes, pumped up live audience members, and contestants walking away happily with cash prizes up to $500.
With the show in its second year and the Lottery in its 50th, we took the show on the road. Each week was broadcast live from one of six regional Lottery offices. Since this would be their first time with a live audience, the group wanted to bring a level of consistency and professionalism to the show. I worked with the team closely to produce pieces that spoke to the audience and the hosts.
Inspired by Las Vegas, gameshows of the 60’s, and late night talk shows, I used a neon styling to the art that was elevated in animation. The colors pulled from the 50th branding standards, lent well to the glow of the lights and starry backgrounds.
Customer Facing Display Ad