Brochures for Analog Devices
About ADI: Fortune 500 Semiconductor Manufacturer
Project Goals: To rebrand and templatize ADI’s printed collateral
Software Used: InDesign, Illustrator, Photoshop, Blender
Time Frame: 5 years
Deliverables: Pieces designed for pdf and print
When I started with ADI, they were in the early stages of transferring over to a new branding standard. They were developing the standards as they went and it was up to the newer designers to rebrand older pieces and to interpret the branding guidelines for new pieces as they came. We were very reliant on those standards to produce consistent work.
In late 2017/early 2018, after a corporate restructuring, we worked with a new agency to rebrand once again. The guidelines were completely rewritten with new colors, fonts, and standards for imagery and look. Hundreds of pieces needed to be rebranded. Logos and iconography needed to be redesigned. I directed and managed a team of multidisciplinary designers on how best to apply these changes across all branded elements. I trained all team members on the use of new templates, imagery, and best to apply the new standards.
Here are a few examples of pieces that were printed. The RadioVerse brochure was a high level piece that was brought to all trade shows and sent out to clients. With the redesign, colors, graphic elements, fonts, and logos changed. You can see many of the changes represented in the other three pieces.
