Branding for Sunshine Dog Walking
About Sunshine Dog Walking: A mom and pop dog walking and pet sitting business serving Jacksonville, FL
Project Goals: To give new life to the business by developing branding, standards, and collateral
Time Frame: 1 month
Deliverables: Logo, business cards, post cards, and branding standards
Sunshine Dog Walking came to me with a need for branding. As a small business who had been operating off and on for years without branding or collateral, and it was time to take their company to the next level and make a name for themselves.
From the owners: “I started Sunshine Dog Walking in 2012 in Long Island, New York with a goal in mind. It was to change the way people "board" their pets while they are away. I thought "why not offer services in the comforts of peoples home, where their pets are already comfortable." We guarantee to provide your pets and your household with compassion and integrity to stand behind them. We are a married team and "we promise to treat your pets as if they are our own."- Us the owners of Sunshine Dog Walking stand behind this.”
I based the logo imagery on their dog, Sunshine, a funny little guy. As they were now in Florida, the sun imagery and color pallet gives the branding a warm, friendly feel. Stef, one of the owners, loved the outcome and was able to grow the business and her clientele exponentially.
